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Captains Of Consciousness: Advertising & The Social Roots Of The Consumer Culture

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Author: Stuart Ewen  |  Isbn: 0465021557  |  File size: 4.3 MB  |  Year: 2015  |  Pages: 278  |  Language: English  |  File format: EPUB  |  Category: Business Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that...

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Network Governance: Alliances, Cooperatives & Franchise Chains

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Author: George Hendrikse, Gérard Cliquet, Josef Windsperger, and Thomas Ehrmann  |  Isbn: 9783790828665  |  File size: 2.7 MB  |  Year: 2013  |  Pages: 334  |  Language: English  |  File format: PDF  |  Category: Business The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in...

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Data Quality & Its Impacts On Decision-making: How Managers Can Benefit From Good Data

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Author: Christoph Samitsch  |  Isbn: 978-3658081997  |  File size: 921.5 KB  |  Year: 2015  |  Pages: 59  |  Language: English  |  File format: PDF  |  Category: Business ​Christoph Samitsch investigates whether decision-making efficiency is being influenced by the quality of data and information. Results of the research provide evidence that defined data quality dimensions have an effect on decision-making performance as well as the...

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Rule Based Investing: Designing Effective Quantitative Strategies For Foreign Exchange, Interest Rates, Emerging…

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Author: Chiente Hsu  |  Isbn:  |  File size: 3.5 MB  |  Year: 2013  |  Pages: 175  |  Language: English  |  File format: MOBI  |  Category: Business Use rule-based investment strategies to maintain trading and investment discipline, and protect yourself from fear, greed, pride, and other costly emotions! Since the mid-1990s, assets under management in rule-based or non-discretionary hedge funds have outgrown those in discretionary or...

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The Wisdom Of Walt: Leadership Lessons From The Happiest Place On Earth

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Author: Jeffrey A. Barnes  |  Isbn: 978-1943164165  |  File size: 853.7 KB  |  Year: 2015  |  Pages: 333  |  Language: English  |  File format: EPUB  |  Category: Business Why did Walt Disney build Disneyland? Because Walt Disney wanted one! Can success really be that simple? It can be when you know what you want and you are willing to do what Walt Disney did to build Disneyland. Disneyland began as Walt Disney's dream on a park bench...

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The Resume Handbook: The Definitive Guide On How To Write The Resume Of A Lifetime

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Author: Other  |  Isbn:  |  File size: 148.5 KB  |  Year: 2015  |  Pages: 45  |  Language: English  |  File format: EPUB, MOBI  |  Category: Business Stop wasting your time searching for the perfect resume template or resume sample and learn how to create a resume that will change your economic life! Resume writing is far from easy, but after reviewing The Resume Handbook, you will be able to ensure that your resume will get noticed...

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Regulation Of Commercial Space Transport: The Astrocizing Of Icao

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Author: Ruwantissa Abeyratne  |  Isbn: 978-3319129242  |  File size: 2.8 MB  |  Year: 2015  |  Pages: 158  |  Language: English  |  File format: PDF  |  Category: Business This book provides a look at the various nuances of the commercial aspects of space transport and offers a workable and practical legal and regulatory approach to be taken by the International Civil Aviation Organization. The book also addresses the perceived lack of...

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Bullsh*t Free Guide To Butterfly Spreads By Gavin Mcmaster

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Author: Gavin McMaster  |  Isbn:  |  File size: 1.7 MB  |  Year: 2013  |  Pages: 101  |  Language: English  |  File format: MOBI  |  Category: Business 3 things are obvious reading this book. The author is a successful trader, he has a deep understanding of options, and he truly wants you to experience success. Have you heard of Tony Saliba featured in Market Wizzards, his favorite strategy was the butterfly. In this book Gavin shows...

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666 By Pierre Jovanovic

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Author: Pierre Jovanovic  |  Isbn: 978-2369990666  |  File size: 10.4 MB  |  Year: 2014  |  Pages: 380  |  Language: French  |  File format: EPUB  |  Category: Business Pourquoi l'apôtre Jean dit-il précieusement que « 666 est le nombre d'un homme » dans son Apocalypse ? C'est parce qu'il pointe son doigt sur le seul système financier décrit dans un texte sacré de son époque, celui parlant du roi Salomon à qui il restait,...

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Advertising & Consumer Citizenship: Gender, Images & Rights (transformations) 1st Edition

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Author: Anne M. Cronin  |  Isbn:  |  File size: 3.3 MB  |  Year: 2001  |  Pages: 192  |  Language: English  |  File format: PDF  |  Category: Business It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender. Download book...

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Dot Complicated – How To Make It Through Life Online In One Piece

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Author: Randi Zuckerberg  |  Isbn: 978-0062285140  |  File size: 2.3 MB  |  Year: 2013  |  Pages: 256  |  Language: English  |  File format: EPUB  |  Category: Business With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the...

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Uncertain Multi-attribute Decision Making: Methods & Applications

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Author: Zeshui Xu  |  Isbn: 9783662456392  |  File size: 6.2 MB  |  Year: 2015  |  Pages: 373  |  Language: English  |  File format: PDF  |  Category: Business This book introduces methods for uncertain multi-attribute decision making including uncertain multi-attribute group decision making and their applications to supply chain management, investment decision making, personnel assessment, redesigning products, maintenance services,...

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International Company Taxation: An Introduction To The Legal & Economic Principles

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Author: Peter Müller and Ulrich Schreiber  |  Isbn: 978-3642363054  |  File size: 1.3 MB  |  Year: 2013  |  Pages: 162  |  Language: English  |  File format: PDF  |  Category: Business The book is written for students of business economics and tax law. It focuses on investment and financing decisions in cross-border situations. In particular, the book deals with: Legal structures of international company taxation, International double...

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Will Africa Feed China?

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Author: Deborah Brautigam  |  Isbn: 978-0199396856  |  File size: 2.5 MB  |  Year: 2015  |  Pages: 247  |  Language: English  |  File format: PDF  |  Category: Business Debates about China's involvement in Africa, particularly around land and agriculture, are frequently ill-informed. This book challenges the myths and explores the realities on the ground through a series of fascinating cases. Anyone interested in the global politics of...

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Integrated Reporting: Concepts & Cases That Redefine Corporate Accountability

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Author: Cristiano Busco and Mark L. Frigo  |  Isbn: 9783319021676  |  File size: 6 MB  |  Year: 2013  |  Pages: 350  |  Language: English  |  File format: PDF  |  Category: Business This book focuses on Integrated Reporting as a contemporary social and managerial innovation where a number of initiatives, organizations and individuals began to converge in response to the need for a consistent, collaborative and internationally accepted...

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The Sustainable Business: A Practitioner’s Guide To Achieving Long-term Profitability & Competitiveness 2nd Edition

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Author: Jonathan T. Scott  |  Isbn: 978-1906093839  |  File size: 4.1 MB  |  Year: 2013  |  Pages: 224  |  Language: Englisch  |  File format: PDF  |  Category: Business Recommended for managers, employees, teachers and students, this readable and informative guide explains the importance of waste minimization as a first step toward sustainability. a very useful and interesting introduction to sustainability. ... includes many...

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Happy Money: The Science Of Smarter Spending

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Author: Elizabeth Dunn and Michael Norton  |  Isbn: 9781451665062  |  File size: 756.1 KB  |  Year: 2013  |  Pages: 226  |  Language: English  |  File format: EPUB  |  Category: Business Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to...

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Policy Entrepreneurs In Water Governance: Strategies For Change

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Author: Stijn Brouwer  |  Isbn: 9783319172408  |  File size: 5.7 MB  |  Year: 2015  |  Pages: 275  |  Language: English  |  File format: PDF  |  Category: Business This book analyses policy making processes at the micro-level and offers a unique insight into the fascinating world of policy entrepreneurs, elucidating their strategic modus operandi. The author identifies change strategies and explores the role of individuals in policy...

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Gamestorming: A Playbook For Innovators, Rulebreakers, & Changemakers

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Author: Dave Gray, James Macanufo, and Sunni Brown  |  Isbn: 978-0596804176  |  File size: 27.4 MB  |  Year: 2015  |  Pages: 290  |  Language: English  |  File format: EPUB, MOBI  |  Category: Business Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book...

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I Win, You Win: The Essential Guide To Principled Negotiation

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Author: Carl Lyons  |  Isbn: 978-0713677058  |  File size: 3.5 MB  |  Year: 2007  |  Pages: 224  |  Language: English  |  File format: EPUB, MOBI  |  Category: Business Negotiation is an essential skill in all areas of life. It is a series of maneuvers that we move through in order to get the best possible deal for ourselves, our company, or our organization. How far we will go to achieve our goals is where the rub lies. Full of useful...

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Systemic Flexibility & Business Agility

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Author: Gerhard Chroust and Sushil  |  Isbn: 978-8132221500  |  File size: 8.8 MB  |  Year: 2015  |  Pages: 416  |  Language: English  |  File format: PDF  |  Category: Business This book provides a conceptual framework for systemic flexibility and business agility, drawing on a basis of research/case applications in various types of flexibility and agility in business. The selected papers address a variety of issues concerning the...

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Analyse Und Messung Des Zusammenhangs Von Vertrauen Und Performance In F & E-kooperationen

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Author: Benedikt Niemann  |  Isbn: 978-3658026059  |  File size: 1.6 MB  |  Year: 2013  |  Pages: 282  |  Language: German  |  File format: PDF  |  Category: Business Im Rahmen von F&E-Kooperationen stellt Vertrauen aus theoretischer Sicht einen zentralen Faktor für den zukünftigen Erfolg bzw. die zukünftige Performance dar. Vor diesem Hintergrund analysiert der Autor zunächst den vermuteten Zusammenhang zwischen Vertrauen und...

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Finding The Future Of Digital Book Publishing

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Author: Jeremy Greenfield  |  Isbn:  |  File size: 1.8 MB  |  Year: 2013  |  Pages: 188  |  Language: English  |  File format: EPUB, MOBI  |  Category: Business Finding the Future of Digital Book Publishing – Interviews With 19 Innovative Ebook Business Leadersis Digital Book World’s first ebook. In interviews with 19 innovative ebook business leaders, Digital Book World’s editorial director Jeremy Greenfield draws out how...

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Becoming A Fashion Designer

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Author: Lisa Springsteel  |  Isbn: 978-1118143827  |  File size: 48.3 MB  |  Year: 2013  |  Pages: 320  |  Language: English  |  File format: EPUB  |  Category: Business The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design. Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly...

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The Ultimate Field Guide To Digital Program Management

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Author: Daniel Newman and Olivier Blanchard  |  Isbn: 1943275734  |  File size: 3.2 MB  |  Year: 2015  |  Pages: 186  |  Language: English  |  File format: EPUB  |  Category: Business I just finished reading this amazing book/field guide, and this will become now my first recommendation for any social media manager, digital marketer, community managers and students in the field of communications.. This book will give you a clear...

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The Ape In The Corner Office: Understanding The Workplace Beast In All Of Us

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Author: Richard Conniff  |  Isbn: 9781400052196  |  File size: 541 KB  |  Year: 2015  |  Pages: 352  |  Language: English  |  File format: EPUB  |  Category: Business This book is an excellent treatment of how we behave in organizations. The comparisons and metaphors to apes, tribes and others in the animal kingdom provides a terrific lens through which we can view all sorts of corporate behavior. As a management consultant and...

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Lethal Generosity: Contextual Technology & The Competitive Edge

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Author: Shel Israel  |  Isbn:  |  File size: 4 MB  |  Year: 2015  |  Pages: 134  |  Language: English  |  File format: EPUB  |  Category: Business If you're a manager, there are dozens of books out there that tell you how competition is getting tougher, how disruptive technology is eliminating traditional ways of doing jobs, etc. Shel Israel's new book, "Lethal Generosity", fast-forwards through all of the mumbo-jumbo and focuses like...

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How To Be An Even Better Manager: A Complete A-z Of Proven Techniques & Essential Skills, 7 Edition

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Author: Michael Armstrong  |  Isbn: 0749451637  |  File size: 716.4 KB  |  Year: 2015  |  Pages: 360  |  Language: English  |  File format: PDF  |  Category: Business This new edition of the bestselling How to be an Even Better Manager covers 50 key topics, organized into the three key areas in which any manager needs to be competent: managing people; managing activities and processes; managing and developing yourself. With new...

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The Hidden Tools Of Comedy: The Serious Business Of Being Funny

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Author: Steve Kaplan  |  Isbn: 978-1615931408  |  File size: 1 MB  |  Year: 2015  |  Pages: 280  |  Language: English  |  File format: EPUB  |  Category: Business While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy, and the proven, practical tools that help writers translate that understanding into successful, commercial scripts. The...

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Der Unfreihandel: Die Heimliche Herrschaft Von Konzernen Und Kanzleien

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Author: Petra Pinzler  |  Isbn: 978-3499631054  |  File size: 716.7 KB  |  Year: 2015  |  Pages: 288  |  Language: German  |  File format: EPUB  |  Category: Business Mehr Freihandel, das bedeutete früher mehr Mangos, mehr Handys - mehr Wohlstand. Zumindest im Westen. Doch heute erleben wir etwas Neues. Abkommen wie CETA, TTIP, TISA sollen längst nicht mehr nur ein paar Zölle senken: Die Regeln der Weltwirtschaft werden gerade...

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