The Third Screen, New Edition: The Ultimate Guide To Mobile Marketing download
- Upload date: 1-08-2017, 12:54
- Category: Business
Our mobile devices are indispensable digital co-pilots, which is why 'the third screen' is fast becoming the most important screen. If you want to stay relevant to your customers, apply the lessons from this book.
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the “first screen”—the television—companies sent ads directly into consumers’ living rooms, reaching millions with one campaign. The “second screen”—the personal computer—increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the “third screen”—the mobile device—changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the
changes in mobile, and equips marketers and businesses for the future.
A new breed of consumer has emerged: on the go and always on, tapping into content at the touch of a button—anytime, anywhere.Download book
Download The Third Screen, New Edition: The Ultimate Guide To Mobile Marketing