Introduction to e-Business download

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  • Upload date: 12-12-2017, 13:47
  • Category: Business
Author: Colin Combe  |  Isbn: 9780750667319  |  File size: 2MB  |  Year: 2006  |  Pages: 448  |  Language: English  |  File format: PDF  |  Category: Business

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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