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A Twenty-First Century Guide to Aldersonian Marketing Thought

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Add: 5-10-2017, 10:06 | Views: 5

Author: Ben Wooliscroft, Robert D. Tamilia, and Stanley J. Shapiro  |  Isbn: 9780387261751  |  File size: 1MB  |  Year: 2005  |  Pages: 581  |  Language: English  |  File format: PDF  |  Category: Business A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both...

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Business Life & Public Policy: Essays in Honour of D. C. Coleman

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Add: 21-09-2017, 20:08 | Views: 11

Author: Neil McKendrick  |  Isbn: 0521262755  |  File size: 7MB  |  Year: 2002  |  Pages: 279  |  Language: English  |  File format: PDF  |  Category: Business This collection of original essays is a tribute to Donald Coleman, Emeritus Professor of Economic History in the University of Cambridge, Fellow of Pembroke College, Cambridge, and formerly Professor of Economic History at the London School of Economics. The essays are...

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Business Process Management & the Balanced Scorecard

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Add: 1-09-2017, 10:40 | Views: 9

Author: Ralph F. Smith  |  Isbn: 9780470047460  |  File size: 3MB  |  Year: 2006  |  Pages: 240  |  Language: English  |  File format: PDF  |  Category: Business Business Process Management and the Balanced Scorecard shows managers how to optimally use the balanced scorecard to achieve and sustain strategic success even as the business environment changes. It exceptionally fills the gap between theory and application to facilitate the...

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The Little Book Of Clarity: A Quick Guide To Focus & Declutter Your Mind

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Add: 11-08-2017, 14:01 | Views: 9

Author: Jamie Smart  |  Isbn: 9780857086068  |  File size: 1.9 MB  |  Year: 2015  |  Pages: 216  |  Language: English  |  File format: PDF, EPUB  |  Category: Business Jamie Smart is a state-of-mind specialist, a leading trainer speaker, coach and consultant. He has been teaching people how their minds work and how to lead happy successful lives for 13 years. Imagine what you could achieve if you could only clear your mind The Little...

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Transforming Rural Communities in China & Beyond

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Add: 1-08-2017, 12:54 | Views: 190

Author: David A. Ness, Hong Lan, Ke Xing, Kris Schneider, Seung-Hee Lee, and Ying Zhu  |  Isbn: 9783319113180  |  File size: 3.4 MB  |  Year: 2014  |  Pages: 192  |  Language: English  |  File format: PDF  |  Category: Business This book represents one of the first attempts by a multidisciplinary research team, encompassing the social sciences, business, architecture and planning, engineering, and finance and economics, to help rural...

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Medienbezogene Effekte Von Product Placement: Theoretische Konzeption Und Empirische Analyse

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Add: 1-08-2017, 12:54 | Views: 92

Author: Peggy Rathmann  |  Isbn: 9783658068479  |  File size: 1.4 MB  |  Year: 2014  |  Pages: 215  |  Language: German  |  File format: PDF  |  Category: Business Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen...

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Breakthrough Thinking

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Add: 1-08-2017, 12:54 | Views: 164

Author: Thomas Vogel  |  Isbn: 9781440333262  |  File size: 14.1 MB  |  Year: 2014  |  Pages: 208  |  Language: English  |  File format: EPUB, AZW3  |  Category: Business Breakthrough Thinking provides an original, thoughtful, and highly practical overview of emerging trends in professional creative practice. As advertised, it is a kind of "guided journey" to the field. Based on Vogel's own experience as a scholar and teacher of...

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222 Keywords Marketing: Grundwissen Für Manager

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Add: 1-08-2017, 12:54 | Views: 128

Author: Other  |  Isbn: 9783658033842  |  File size: 1.4 MB  |  Year: 2013  |  Pages: 150  |  Language: German  |  File format: PDF  |  Category: Business Von Awareness Marketing uber Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzahlige Fachtermini und Anglizismen aus. Einen ersten schnellen Uberblick verschafft das vorliegende Nachschlagewerk. Anhand von 222...

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Achtsame Unternehmensführung

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Add: 1-08-2017, 12:54 | Views: 130

Author: Ronald Schnetzer  |  Isbn: 9783658062644  |  File size: 2.9 MB  |  Year: 2014  |  Pages: 52  |  Language: German  |  File format: PDF  |  Category: Business ​Keine andere Betätigung bietet so viele Chancen, unseren Mitmenschen zu Lernprozessen und innerem Wachstum zu verhelfen, wie eine ganzheitlich verstandene Achtsame Unternehmensführung. Ronald Schnetzer gibt kompakt und verständlich Erfahrungen und Erkenntnisse aus über 20...

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Digital Wine: How Qr Codes Facilitate New Markets For Small Wine Industries

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Add: 1-08-2017, 12:54 | Views: 116

Author: Bryn Gandy, Mick Winter, and Tara Brabazon  |  Isbn: 9789812870582  |  File size: 2.8 MB  |  Year: 2014  |  Pages: 143  |  Language: English  |  File format: PDF  |  Category: Business This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by...

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Bold: How To Go Big, Achieve Success & Impact The World

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Add: 1-08-2017, 12:54 | Views: 167

Author: Peter H. Diamandis and Steven Kotler  |  Isbn: 9781501105241  |  File size: 3.3 MB  |  Year: 2015  |  Pages: 336  |  Language: English  |  File format: EPUB  |  Category: Business Bold is a visionary roadmap for people who believe they can change the world---and offers invaluable advice about bringing together the partners and technologies to help them do it. If you read one business book in the twenty-first century, this...

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Elements Of Pharmaceutical Pricing

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Add: 1-08-2017, 12:54 | Views: 194

Author: E. M. (Mick) Kolassa  |  Isbn: 978-0789003348  |  File size: 2.1 MB  |  Year: 1997  |  Pages: 130  |  Language: English  |  File format: PDF  |  Category: Business Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and...

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How To Make A Living With Your Writing: Books, Blogging & More

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Add: 1-08-2017, 12:54 | Views: 110

Author: Joanna Penn  |  Isbn: 9781514756638  |  File size: 216.8 KB  |  Year: 2015  |  Pages: 126  |  Language: English  |  File format: EPUB  |  Category: Business Joanna Penn has a knack for covering a wide berth of information in clear and concise ways. This book covers the various ways writers can make a living through their craft. If you are new to the idea of making a living through writing or to the writing industry in general,...

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Investing For Beginners: Essentials To Start Investing Wisely

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Add: 1-08-2017, 12:54 | Views: 115

Author: Tycho Press  |  Isbn: 9781623154455  |  File size: 2.7 MB  |  Year: 2014  |  Pages: 171  |  Language: English  |  File format: EPUB  |  Category: Business The best time to start investing is NOW. If you haven't saved a dime, it's time to get started. If you already invest, you should probably step it up. If you think you have enough set aside, realize that the word "enough" is at best a shoddy estimate and at worst a pipe...

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33/3: 33 Tips & 3 Code Snippets For Superb Small Business Websites

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Add: 1-08-2017, 12:54 | Views: 114

Author: Michael Hebert  |  Isbn:  |  File size: 319.6 KB  |  Year: 2015  |  Pages: 14  |  Language: English  |  File format: PDF  |  Category: Business Written by an experienced professional web developer, the vast majority of tips and code in this guide will be applicable to any small business website and are written for a site administrator with minimal technical understanding. Whether you're starting from scratch or just need some...

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What to Do When You're New

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Add: 1-08-2017, 12:54 | Views: 130

Author: Keith Rollag  |  Isbn: 978-0814434895  |  File size: 2.5 MB  |  Year: 2015  |  Pages: 240  |  Language: English  |  File format: PDF  |  Category: Business Have you ever felt nervous in new situations? Reluctant to introduce yourself? Afraid to ask questions? We all have. But if you let those worries stop you, you may miss out on real opportunity. Whether you’re changing jobs, joining a group, or moving to a new city,...

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Outsourcing Economics

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Add: 1-08-2017, 12:54 | Views: 150

Author: Dr Deborah Winkler and William Milberg  |  Isbn: 9781107609624  |  File size: 2.1 MB  |  Year: 2013  |  Pages: 376  |  Language: English  |  File format: PDF  |  Category: Business In this book, William Milberg and Deborah Winkler propose an institutional theory of trade and development. They find that offshoring reduces employment and raises income inequality in countries that lack institutions supporting workers. They also...

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Emotional Intelligence, Leadership & Conflict Management

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Add: 1-08-2017, 12:54 | Views: 163

Author: Sehrawat Anil and Sharma Tanu  |  Isbn: 9783659631238  |  File size: 2.3 MB  |  Year: 2014  |  Pages: 248  |  Language: English  |  File format: PDF  |  Category: Business Emotional intelligence is a topic of interest for both academia and industry. Claims have been made about the role and importance of emotional intelligence in personal and professional life. Most of the empirical evidences provided for these claims about...

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The Creator's Code

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Add: 1-08-2017, 12:54 | Views: 71

Author: Amy Wilkinson  |  Isbn: 978-1451666052  |  File size: 1.3 MB  |  Year: 2015  |  Pages: 240  |  Language: English  |  File format: EPUB  |  Category: Business This book is the inspiring story of men and women who are changing our world. Amy Wilkinson has cracked their code and given us all ways to join their ranks. This book is a game-changer and a life-changer. Based on 200 interviews with entrepreneurs, this book helps explain...

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The Public Relations Of Everything: The Ancient, Modern & Postmodern Dramatic History Of An Idea

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Add: 1-08-2017, 12:54 | Views: 136

Author: Robert E. Brown  |  Isbn: 9780415640459  |  File size: 2.6 MB  |  Year: 2014  |  Pages: 218  |  Language: English  |  File format: PDF  |  Category: Business This is a wise book that breaks with the dominant paradigms and rethinks public relations in interdisciplinary, philosophical, and humanistic terms, bringing a new definition to a field that has long been seeking to define itself. Brown is a thinker who has thought long...

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The Hidden Wealth Of Nations: The Scourge Of Tax Havens

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Add: 1-08-2017, 12:54 | Views: 141

Author: Gabriel Zucman and Teresa Lavender Fagan  |  Isbn: 9780226245423  |  File size: 934.1 KB  |  Year: 2015  |  Pages: 208  |  Language: English  |  File format: PDF  |  Category: Business Tax havens are by design secretive and opaque. The entire point of their existence is to conceal the wealth hidden within them. And a new book by Zucman, The Hidden Wealth of Nations: The Scourge of Tax Havens, reveals, as never before, the...

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Gesprächstechniken Für Führungskräfte

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Add: 1-08-2017, 12:54 | Views: 213

Author: Anke von der Heyde and Boris von der Linde  |  Isbn: 9783448095180  |  File size: 1.4 MB  |  Year: 2009  |  Pages: 243  |  Language: German  |  File format: PDF  |  Category: Business Ein sehr praktisches und gut lesbares Buch. Mir gefallen auch die vielen Gesprächsbeispiele, auch wenn natuerlich nicht alles auf den "eigenen" Fuehrungsalltag passt. Mir hat das Buch bei der Vorbereitung auf meine turnusmaessigen...

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Wasserkraftanlagen: Planung, Bau Und Betrieb, Auflage: 6

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Add: 1-08-2017, 12:54 | Views: 95

Author: Emil Mosonyi, Jürgen Giesecke, and Stephan Heimerl  |  Isbn: 9783642538704  |  File size: 12.4 MB  |  Year: 2014  |  Pages: 940  |  Language: German  |  File format: PDF  |  Category: Business Das Standardwerk zur Wasserkraftnutzung wurde insbesondere bei den Abschnitten über Triebwassersysteme, Sedimentmanagement, hydraulische Strömungsmaschinen für kleine Durchflüsse und niedrige Fallhöhen, Energiespeicherung und zum...

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The Consequences of the Global Financial Crisis

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Add: 1-08-2017, 12:54 | Views: 202

Author: Graham K. Wilson and Wyn Grant  |  Isbn: 9780198704607  |  File size: 2 MB  |  Year: 2014  |  Pages: 296  |  Language: English  |  File format: PDF  |  Category: Business "This book highlights the main issues of the current global financial crises and gives an important historical background of the previous financial and economic crisis... An excellent book, worth reading." This is an open access title available under the terms...

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Working Capital Management

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Add: 1-08-2017, 12:54 | Views: 119

Author: Matthias Sure  |  Isbn: 9783658073794  |  File size: 2.5 MB  |  Year: 2014  |  Pages: 360  |  Language: German  |  File format: PDF  |  Category: Business Matthias Sure untersucht, wie europäische Unternehmen der Logistikbranche ihr Working Capital Management (WCM) wertorientiert optimal gestalten können und welche Methoden und Steuerungsmechanismen dabei eingesetzt werden. Auf Basis einer empirischen Mehrfachfallstudie mit...

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Two-year Colleges 2014

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Add: 1-08-2017, 12:54 | Views: 164

Author: Peterson's  |  Isbn: 9780768937565  |  File size: 6.8 MB  |  Year: 2013  |  Pages: 481  |  Language: English  |  File format: EPUB  |  Category: Business Peterson's Two-Year Colleges 2014 includes information on more than 1,900 accredited two-year undergraduate institutions in the United States and Canada, as well as some international schools. It also includes detailed two-page descriptions written by admissions personnel....

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The Third Screen, New Edition: The Ultimate Guide To Mobile Marketing

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Add: 1-08-2017, 12:54 | Views: 203

Author: Chuck Martin  |  Isbn: 9781857886238  |  File size: 3 MB  |  Year: 2014  |  Pages: 256  |  Language: English  |  File format: EPUB, MOBI  |  Category: Business Our mobile devices are indispensable digital co-pilots, which is why 'the third screen' is fast becoming the most important screen. If you want to stay relevant to your customers, apply the lessons from this book. We are in the midst of a technological revolution bigger...

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International Business & The Eclectic Paradigm

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Add: 1-08-2017, 12:54 | Views: 85

Author: John Cantwell and Rajneesh Narula  |  Isbn: 9780415316781  |  File size: 2.4 MB  |  Year: 2003  |  Pages: 290  |  Language: English  |  File format: PDF  |  Category: Business The eclectic paradigm has arguably become the dominant theoretical basis in the study of FDI, multinational corporations and internationalisation over the last two decades. The contributions to this volume evaluate the eclectic paradigm in the global...

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Erfolgreiche Vertriebsführung: Potenziale Und Herausforderungen (essentials)

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Add: 1-08-2017, 12:54 | Views: 109

Author: Alexander Haas and Nina Stübiger  |  Isbn: 9783658062859  |  File size: 3.2 MB  |  Year: 2014  |  Pages: 36  |  Language: German  |  File format: PDF  |  Category: Business Die Autoren skizzieren die Potenziale und Herausforderungen erfolgreicher Vertriebsführung und identifizieren dabei anhand aktueller Studienergebnisse acht zentrale erfolgskritische Aspekte. Wer diese acht Erfolgsfaktoren versteht, kann nicht nur die mit dem...

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Let Me Tell You Something

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Add: 1-08-2017, 12:54 | Views: 208

Author: Caroline Manzo  |  Isbn:  |  File size: 7.3 MB  |  Year: 2013  |  Pages: 253  |  Language: English  |  File format: EPUB, MOBI  |  Category: Business Caroline might've been on a reality tv show, but her mind is her own. She holds nothing back as she shares her life experiences in marriage and parenting. I think everyone needs a friend like her to gently guide them thru life. Download book...

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